Anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of New York, that they were shopping for a "love rug", and that they made all their purchase decisions as a group. More than 130 people converged upon the ninth floor rug department of the store, gathering around an expensive rug. Wasik avoided such problems during the first successful flash mob, which occurred on June 17, 2003, at Macy's department store, by sending participants to preliminary staging areas-in four Manhattan bars-where they received further instructions about the ultimate event and location just before the event began. The first attempt was unsuccessful after the targeted retail store was tipped off about the plan for people to gather. The first flash mobs were created in Manhattan in 2003, by Bill Wasik, senior editor of Harper's Magazine. This picture is of "sydmob" 2003, the first flash mob held in Sydney, Australia. įlash mobbing was quickly imitated outside of the United States.
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Flash mob has also been featured in some Hollywood movie series, such as Step Up. Bill Wasik, originator of the first flash mobs, and a number of other commentators have questioned or objected to the usage of "flash mob" to describe criminal acts.
The term " flash rob" or "flash mob robberies", a reference to the way flash mobs assemble, has been used to describe a number of robberies and assaults perpetrated suddenly by groups of teenage youth. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead. The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals.
Flash mobs may be organized via telecommunications, social media, or viral emails. Flash mobs, like this pillow fight flash mob in Downtown Toronto (2005), are designed to surprise passers-by.Ī flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression.
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